As such, you can ensure you send the correct emails to the right people.
There are many tools that enable you to create and send messages using a WYSIWYG (What You See Is What You Get) editor and user segmentation. Additionally, the second-most common technology that businesses use to promote content is email marketing software. This number is expected to reach $17.9 billion by 2027.
In 2020, it generated $7.5 billion in revenue. As such, it is one of the most valuable marketing resources available.Įmail marketing can also be highly profitable. You can send sales promotions, exclusive deals, and newsletters. Unlike a social media post, an email will reach everyone on your list. Let’s get started! Why Email Marketing Can Be Crucial to Your SuccessĮmail is the most direct form of online marketing. We’ll discuss their main features, pricing, and suitability for different businesses. In this article, we’ll cover four of the best open-source email marketing solutions available. As such, you can use them to streamline your email marketing campaigns while maintaining your budget. Open-source email marketing solutions offer mailing list management and variable pricing structures. In the age of viral marketing and social media, it’s important not to forget the power of email.
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